steam+Burger

**Promotion uses Facebook and Blogspot**
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__**SLIDE PRESENTATION**__

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** BURGER KUKUS JALAN REJANG **

** E-COMMERCE REPORT **

**1.0 INTRODUCTION**

** BURGER KUKUS JALAN REJANG ** Burger kukus owner, Mr Fazlizam bin Abas, 29 years old, an entrepreneur from Perak who runs the burger kukus business since 2009. He already runs a few business in the previous years and this is his latest business progress and it’s growing at asteady paste. The Burger Kukus Jalan Rejang were first used from the previous business he had before. Before he starts the burger business at UPSI, he already done some business with his business partners. Due to the some circumstances, he leaves and starts his own business alone. His first business alone starts at Taman Universiti, Tanjung Malim. He rented part of other shop to run his burger business. Targeting for university students as his main costumer, he start his business at evening until night. He has been doing business for a few month, yet, his business seems to be shaky due to the expensive site rent cost. After quite a while, he manages to get a stall inside the campus area which reside next to the surau An-Nur. The rent there is reasonable and the number of customers is steady due to the various type of costumer raging up from students to staffs of UPSI.

**2.0 E-COMMERCE**

E-commerce is a new type of business strategy thats used nowdays.The E-commerce starts to grow when the internet technologies are rapidly increase,and also the growing number of internet user these days.There are various type of E-commerce such as online shopping,online catalog,and many more.This happen due to many company start to realize that uxing E-commerce as thier marketing strategies can improved their business outcome.For example, e-bay.an E-commerce website speciallize on selling products from all over the world with just a click of a button.No only that,Malaysia also had a number of e-commerce site such as lelong.my,mudah.my and many more. Web 2.0 also contribute alot in e-commerce due to it’s flexibility and the system itself.The use of web 2.0 is rapidly increase due to the vast number of user in the internet.The web 2.0 were introduce to replace the old web and offers a more user friendly interface and system that can be used by everyone online.

The use of web 2.0 such as Facebook,Twitter,Blogspot,Wikispaces and many more are now rapidly increase.The number of people using these site are skyrocketing,raging from age of 10 to 60 or more.These sites are used to communicate with people locally and international.For example,Facebook can be used to promote products by post it in thier wall so others can see what he or she want to promote.By doing these,they can save time and promotion cost compare to other business strategies.

The burger kukus Jalan Rejang uses Facebook as a medium to promote their business.The use of facebook to promote the business can help the company to be known by others not only local but people from other state or countrycan also gat to know about Burger Kukus Jalan Rejang.It may took awhile to see the result,but it start to attract people who interested on the products and services provided.

**3.0 OBJECTIVES**

This project uses facebook application to promote the burger kukus via online. Facebook was chosen for this project due to it user friendly interface and most of the targeted customers owns a facebook account make it easier for the infomation to reach the targeted customers.Facebook also provide a vast connection towards local people and outsiders who interested about the burger kukus can actually know more about the Burger Kukus Jalan Rejang. Facebook were chose because it contains web 2.0 element in it, such as : · User-friendly interface · Flexible and easy to use system · The most use web 2.0 site compare to others. In order to promote the burger kukus jalan rajang,we came up with a solution which involving the use of web 2.0 as a platform to promote the burger kukus jalan rejang products and services. Today, most of us has already sign in to various website such as Facebook, Twitter, Friendster and many more.Instead of being use for sending messages, these sites has become a part of a lifestyle which everyone use not only to communicate with each other but also use it as a part of thier life,sililar to 2nd life. User can interact with website with ease with the user friendly interface and easy to navigate system. It also provide some level of ease due to the website is simple and not to crowded with unnessecary or redundant infomation. User can also give comment and post anything to the site via wall or message. The blogspot also gives a new edge in business where it can be used to provided information with same level as the other large company website in the internet. The use of blogspot may help burger kukus to improved their business strategies and help them to advance the business to the next level. There are many types of blog website that can be use for this project such as blogspot, twitter, blogger and much more. For this project, we use blogspot due to it’s popularity and most of all, it is user-friendly. The blogspot provided a space where the owner can manage the blog to promote the products and services via online. It can be use to hold information, announcement, promotion and many more. They can also commercialize their products through internet and it is much more easier and cost effective.

**4.0 THE SYSTEM**

Burger Kukus Jalan Rejang are now uses facebook to promote thier product via facebook in order to extend thier business strategies. The use of facebook is to offer products and also servises toward people that using facebook. The scope is for UPSI students and also the staffs as well. Here are some screenshot of the e-commerce using Facebook.

**FACEBOOK**

This is the Burger Kukus Jalan Rejang facebook page which already in used. This site was created in order to promote products and also services towards UPSI students and staffs as the main target due to the availability of customers at UPSI.

The site also provide a gallery that can be used to promote more item available.User can browse to this page to see the content inside.

With the user friendly interface, this website allows user to post their messages via wall post and chat with each other via synchronize chat option.User can give comments to the photos, or other comment as well.

Users also can browse to the info link where all the infomation regarding the burger kukus are display there.

**BLOGSPOT** There are also some screenshot of the blogspot page for the Burger Kukus Jalan Rejang.

**5.0 IMPLEMENTATION**

This project uses Facebook application as one of their marketing strategies in order to promote the product of Burger Kukus Jalan Rejang to a vast audiens.The project is to make the use the web 2.0 for e-commerce for the Burger Kukus Jalan Rejang company in order to promote the products and services toward the public. The process starts with a discussion with the owner of the Burger Kukus Jalan Rejang, Mr. Fazlizam about the project and demonstrate how the project may help him to promote his products and services toward the students and staff of UPSI. In UPSI, most of the students and staffs already has a facebook account, by using facebook, burger kukus can be promote via online and it can save up most of the cost on advertising using the conventional method. The website provide some infomation about the company such as address and contact information. Some of the content maybe took awhile especially promotion and et cetera.The manager can check out the site for comments and updates via mobile phone and broadband. The manager can use the website for employment which it can be used to search for people who wants to get a job. By using this website, the owner can post at the wall so people can read them. This is more easier and cost efficent due to this website flexibility and information are simple and easy to deliver. Same goes as the blogspot, the blogspot gives a cooropate look to the business profile where all information regarding the company are display in the blogspot, so user can gain to the information easier and much more simpler. The blog used to promote the products and services to a vast number of people without any cost involved compared to the conventional promotion that uses posters or banners which is more expensive due to it need to be printed to promote the such products.Not only that, blogspot were chose due t it user-friendly interface. Besides being a plain website, it can be utilized for further extend depanding on the owner requirement.

**6.0 PROS AND CONS**

Both website used which is Facebook and blogspot in this project have their strength and also weakness. The social-network website such as facebook are most used system nowdays. Blogspot also the most used website for people who love to exposed themself, so others can be friend and share infomation together.Same thing goes to the blog site as well.

**The pros of using Facebook:** · Easy to update,change status,post infomation,and check for comments. · Can be used to communicate with others easily. · User-friendly interface makes browsing easier. · Simple and easy navigation to certain information in real-time using chat option.

**The cons:** · Too simple and not suitable for a coorporate company. · Information may change due to people can give various comment or false infomation due to it’s related to network sociaty.(the involvement of other party) · Hold a small number of information.Some information need to be abandon or simplified.

**The pros of using blogspot:** · Information can be stored in a large number. · Promotion can be done easier to a vast number of people online. · Blog can be a place to communicate and shared information. **The cons:** · Contents usually takes time to be update. · Not all people able to use,manage or setup a blog.

**7.0 CONCLUSION**

Overall, between these two website used for e-commerce for the Burger Kukus company, both can be used to support a business inorder to achieve a level of business that stand out and improved the company business stratregies. Based from the available e-commerce website and others, we can make use of the technology advancement to a level where we can generate income via online. The use of these facebook and blogspot websites may help to promote and improved the Burger Kukus Jalan Rejang business. Not only that, these websites can be use not only to promote but others such as employment, announcement and much more. The use of the web 2.0 is something that can be utilized to such further extend with an improved user-friendly interface and easy to update and manage, nowdays, everyone can use such system. In the end, we hope that Burger Kukus business can be improved and well-known not only in UPSI but also to the outside.